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Edward Norton Named New UN Goodwill Ambassador For Biodiversity

July 12, 2010 Edward Norton, Ban Ki-moon

He may have lost a film role, but Edward Norton has been cast in another significant role. The "Fight Club" star has been named a UN goodwill ambassador for biodiversity.

UN Secretary-General Ban Ki-moon assigned the role to the Oscar nominee, recognizing "his ability to focus attention on and mobilize support for conservation and other philanthropic issues."

He said, "Edward Norton has brought global star power to global issues - community development and conservation, causes that are clearly close to his heart. His efforts to preserve biodiversity and promote ecosystem integrity in East Africa have been truly impressive."

"I hope his new Crowdrise initiative will inspire people to get involved in addressing the biodiversity crisis and in protecting the web of life on which our well-being depends."

Crowdrise is an innovative social networking platform that Norton helped launched. It aims to boost global participation in charitable work and raise funds for charities.

Norton, who has just been fired from "The Avengers" film, also helped raise more than $1 million for local communities in Kenya when he ran in the New York City Marathon last year.

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By: Maverine Lane

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