Lil Jon To Launch Own Wine Brand

Lil Jon is launching his brand of wine. The hip-hop rapper will be using his real name for his wine offering calling it "Little Jonathan Winery."

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The 36-year-old rapper tells the Associated Press that despite being a "no 'drink wine every day' kind of dude," the wine idea "kind of came out of nowhere. We were just going to do some private label stuff (for parties) and we did it, and people was like, 'Hey, it's pretty nice.'"

Lil Jon, born Jonathan Smith, also explains why he decided to use his given name rather than his screen name for his new venture.

He says, "The wine is more mature; I wanted to not just have a direct connection, but make it just a little bit more upscale than regular 'Lil Jon.' This is not no ghetto Boone's Farm, this is some real wine."

However, that's all the rapper can say about his product saying he's "not like an expert, so don't ask me no questions. I just like the taste."