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Casey Kasum QUOTES / QUOTATIONS
Always be consistent.
Quotation of Casey Kasum
Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.
Quotation of Casey Kasum
For the most part, that message hasn't changed a lot over the years - love is still love, and heartbreak is still heartbreak.
Quotation of Casey Kasum
For years everyone looked toward the demise of radio when television came along. Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger.
Quotation of Casey Kasum
I had a good experience with Westwood One. I worked with wonderful, talented people. We just couldn't agree on a new contract.
Quotation of Casey Kasum
I like the storytelling and reading the letters, the long-distance dedications. Anytime in radio that you can reach somebody on an emotional level, you're really connecting.
Quotation of Casey Kasum
I started radio in 1950 on the Lone Ranger radio program, a dramatic show that emanated from Detroit when I was 18 years old and just beginning college. I did that for a couple of years.
Quotation of Casey Kasum
I was drafted and went to Korea where I had an opportunity to create a production team that did dramatic and comedy shows. I had also done a little disc jockeying.
Quotation of Casey Kasum
I'd like to feel that an advertiser gets something extra when they advertise with us-a certain humanity that comes from upbeat and positive human interest letters and success stories.
Quotation of Casey Kasum
If you analyze what we did on July 4, 1970 on AT40, and what we're doing today, you will find it's the same thing. We tell stories.
Quotation of Casey Kasum
In the past several years, radio has increased its revenues-some of it even coming from Dot-Com advertisers. So, radio is a survivor.
Quotation of Casey Kasum
It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000.
Quotation of Casey Kasum
My agent said that I was one of the top three busiest people in the country. Then Fred Silverman asked me if I would become the voice of NBC in 1976. I did that for five years. I must have done about 25,000 promos.
Quotation of Casey Kasum
On AT40, we were on the air on July 4, 1970, after having talked about it just a few short months. Within the year, we had 75 affiliates and they were all, for the most part, large markets. So when it hit, it hit fast.
Quotation of Casey Kasum
Songs used to be short, then they became longer, and now they're getting shorter. But otherwise, music is about a beat and a message. If the beat gets to the audience, and the message touches them, you've got a hit.
Quotation of Casey Kasum
The first hit for the Osmonds went to number one. It was called One Bad Apple. It got a little bit of help from being promoted as a commercial on AT40.
Quotation of Casey Kasum
The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.
Quotation of Casey Kasum
We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records.
Quotation of Casey Kasum
When the show was subsequently sold to ABC in 1980, Ed McLaughlin immediately turned it around and bartered it the way we did at the beginning.
Quotation of Casey Kasum