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Donald Norman QUOTES / QUOTATIONS
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
Quotation of Donald Norman
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.
Quotation of Donald Norman
Although I'm still a professor, I'm not a traditional professor that gets graded and rated in normal ways.
Quotation of Donald Norman
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Quotation of Donald Norman
And those same people also belong to many other subcultures and behave differently in those subcultures. They dress differently; they talk differently.
Quotation of Donald Norman
And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.
Quotation of Donald Norman
AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.
Quotation of Donald Norman
Beauty and brains, pleasure and usability - they should go hand in hand.
Quotation of Donald Norman
But when it comes to the emotional side of design, most especially, Reflective Design, then I believe that we must design separately for different target populations.
Quotation of Donald Norman
But when you hit a paper that is very relevant to what you are working on, then you go back and read in great detail.
Quotation of Donald Norman
Clearly what I would like to use is some simple animation, not just diagrams, but animation. Maybe animation where the person could play it back and forth.
Quotation of Donald Norman
Companies have to get a person interested in the first place, but they also have to get them excited about all of the stuff surrounding the product and the experience they have afterwards.
Quotation of Donald Norman
Displays add to the cost and take space.
Quotation of Donald Norman
Everyday people are not very good designers.
Quotation of Donald Norman
Everyone knows these sorts of sauces should be shaken before using, but these instructions give you a nice feeling about the product and are probably more likely to make you shake.
Quotation of Donald Norman
First of all, a browser is a fairly good display device, so making it the display item of choice is OK.
Quotation of Donald Norman
First, I strongly believe that for most, everyday applications (products, applications, websites, and web applications), perception is more important than reality.
Quotation of Donald Norman
For emotional communication to be effective, it must be natural and functional.
Quotation of Donald Norman
However, perhaps some day we can move away from the tyranny of operating systems and applications.
Quotation of Donald Norman
I also believe that you have to motivate people; you have to explain why this is relevant to people.
Quotation of Donald Norman
I believe that robots should only have faces if they truly need them.
Quotation of Donald Norman
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.
Quotation of Donald Norman
I don't think anyone ever knew how to read, attention spans have always been short, and textual material is often the wrong material to describe complicated things.
Quotation of Donald Norman
I have always held that it is things that make us smart. But emotions help us navigate through the world, help us make decisions.
Quotation of Donald Norman
I observed that most of the focus in product design is on the product itself, and I realized that's just a small piece of it.
Quotation of Donald Norman
I prefer design by experts - by people who know what they are doing.
Quotation of Donald Norman
I think it forms a basis for what I do, but then I've always believed that activities are core.
Quotation of Donald Norman
I think it's essential to watch people.
Quotation of Donald Norman
I think that manuals are much better when based on the activities we do, yet so many of them are not.
Quotation of Donald Norman
I think the usability community is in trouble. That is, they are not making sufficient impact on products. Their story is like that of the design community.
Quotation of Donald Norman
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Quotation of Donald Norman
I'm very sympathetic to those who wish to measure. The problem is that you need to measure in a way that captures the important things.
Quotation of Donald Norman
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
Quotation of Donald Norman
If you look at the other music players, there are many that are as attractive as Apple, there are many that offer more features, more memory, and lower cost.
Quotation of Donald Norman
If you think the products don't match what you want from a product, don't buy it.
Quotation of Donald Norman
In my opinion, no single design is apt to be optimal for everyone.
Quotation of Donald Norman
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
Quotation of Donald Norman
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
Quotation of Donald Norman
It makes sense that we store all our data and applications on some server that can be reached from anywhere.
Quotation of Donald Norman
It's easy to keep talking to people, but it's also not that hard to turn it off.
Quotation of Donald Norman
It's hard work and I make mistakes, but it's very pleasurable. So it's really important to indicate that learning doesn't have to be easy.
Quotation of Donald Norman
Knowing how people will use something is essential.
Quotation of Donald Norman
Last week, I heard a talk by Ed Hutchins, who I used to work with, and he was talking about cognitive ethnography. He was talking about watching groups of people make decisions.
Quotation of Donald Norman
Let me tell you that the worst product companies are still far better and more responsive than book publishers.
Quotation of Donald Norman
Many designers complain about their lack of control over products.
Quotation of Donald Norman
Market segmentation s a natural result of the vast differences among people.
Quotation of Donald Norman
Moreover, as is well documented in the psychological literature, people are not conscious of the reasons for many of their actions.
Quotation of Donald Norman
Nope. I've done quite enough on toilet paper holders.
Quotation of Donald Norman
On the other hand, if we ignore the users of today's products, disaster is apt to result.
Quotation of Donald Norman
Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.
Quotation of Donald Norman
Pleasure and fun in learning. It can also be really hard work, so let's not forget that. Learning complex topics is hard.
Quotation of Donald Norman
Publishers refuse to put footnotes where they belong, at the bottom of each page.
Quotation of Donald Norman
Readers always seem to think that the author has some control over the design of their books.
Quotation of Donald Norman
Scenarios are usually specified at too high a level to be of much value in the design of specific interface elements.
Quotation of Donald Norman
Scientists are always skeptics.
Quotation of Donald Norman
So emotions play an important communicative role.
Quotation of Donald Norman
So it has to be elementary with terms explained, with diagrams, but you assume that people will spend the time to understand. And last is the scientific paper.
Quotation of Donald Norman
So researchers have to watch and have to spend time doing so because when they first start watching, they may not even know what they are looking for.
Quotation of Donald Norman
So what does a good teacher do? Create tension - but just the right amount.
Quotation of Donald Norman
So, yes, users must be studied, consulted, and listened to.
Quotation of Donald Norman
Some of this work shows that the stuff we care the most about is the stuff that has a story-and that can't be designed in. So I'm trying to expand.
Quotation of Donald Norman
Still, books are the medium of choice for complex material. And book publishers are still the best way to get a book printed and distributed. Such is life.
Quotation of Donald Norman
Still, today, the marketing people conceive of the product, the engineers build it, and when we are finished we call in the usability people to certify that it's usable or to make it usable.
Quotation of Donald Norman
Stokes argues strongly that what Pasteur did is first identify a real social problem he was trying to solve.
Quotation of Donald Norman
Such books are called trade books, and trade book authors are often not treated well by their academic colleagues.
Quotation of Donald Norman
Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.
Quotation of Donald Norman
Text plays a very important role in instruction, and I don't think it will ever go away. However, for many kinds of instructional situations, text has always been a problem.
Quotation of Donald Norman
The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.
Quotation of Donald Norman
The designer plays a role in pointing them out. But I think overall ethics is really the responsibility of the corporation.
Quotation of Donald Norman
The movie star gets to make pronouncements about foreign policy and economic issues, and once you win a Nobel prize, oh wow, you are now an expert on everything in the world, but you're not.
Quotation of Donald Norman
The people who use your product are not usually amateur designers.
Quotation of Donald Norman
The player knows where you are in the museum and can tell you about things around that room. Some of the best give you alternative explanations depending upon your prior knowledge.
Quotation of Donald Norman
The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
Quotation of Donald Norman
There is an old study in aviation that describes how when pilots lowered the landing gear in old-fashioned planes they did so with a huge lever.
Quotation of Donald Norman
They don't have a good theory-but they really have a good feeling for what works and doesn't. What the scientist has to do is look at art and try to understand why it works.
Quotation of Donald Norman
They just help us do what we care about, which is either enjoy driving, or some people don't even care about driving because for them it's just transportation from here to there.
Quotation of Donald Norman
This is a problem because a lot of work gets done by deep concentration, which requires working it through and a lack of interruptions.
Quotation of Donald Norman
Thus, Chinese teenagers might prefer a very different mobile phone than European business people, and these distinction might very well apply even if some of the people have disabilities.
Quotation of Donald Norman
To do that, it really helps if there is a neutral measurement scheme. Somebody says my people are happy, somebody else says my people are not, and you don't really know what that means.
Quotation of Donald Norman
To me, error analysis is the sweet spot for improvement.
Quotation of Donald Norman
User-centered design means working with your users all throughout the project.
Quotation of Donald Norman
We expert teachers know that motivation and emotional impact are what matter.
Quotation of Donald Norman
Well, as far as I can tell, I've just started thinking about these matters.
Quotation of Donald Norman
While I'm at it, I hate teachers who are always perfect.
Quotation of Donald Norman
You actually welcome those interruptions. On your computer, there is the Web. And you say, I just need to look up something. Those temptations exist today, but they've always existed.
Quotation of Donald Norman
You go to the store and there's twenty or thirty feet of candy and they all look the same. The packaging is really what's critical.
Quotation of Donald Norman
You ignored the most important part of design: to understand your users.
Quotation of Donald Norman
You won't catch me giving clear lectures.
Quotation of Donald Norman