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Jay Chiat QUOTES / QUOTATIONS
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Quotation of Jay Chiat
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Quotation of Jay Chiat
Charlie Rose is the ultimate ad.
Quotation of Jay Chiat
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
Quotation of Jay Chiat
Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
Quotation of Jay Chiat
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
Quotation of Jay Chiat
From what I understand monster.com and hotjobs were almost out of business when they ran the Super Bowl ads.
Quotation of Jay Chiat
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Quotation of Jay Chiat
I have a very simplistic concept for evaluating risk. I first analyze the downside. What's the worst thing that can happen if the project or enterprise fails? How much money can be lost? Image destroyed? Careers shattered? Empires lost? And if the analysis isn't too grim, we proceed.
Quotation of Jay Chiat
I like the Gap ad, the khaki one. I liked that.
Quotation of Jay Chiat
I think the jury is still out on whether the advertising model is going to last.
Quotation of Jay Chiat
If you really think about it, when watching television, you have product placement all the time.
Quotation of Jay Chiat
In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
Quotation of Jay Chiat
It's hard to build a brand, competitively, and tell people what you do as well.
Quotation of Jay Chiat
One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
Quotation of Jay Chiat
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
Quotation of Jay Chiat
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
Quotation of Jay Chiat
Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
Quotation of Jay Chiat
Right now most of the communication going on about technology seems unnecessarily obscure and overly technical. Apple still seems to do the best job.
Quotation of Jay Chiat
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Quotation of Jay Chiat
So many of the dot-com companies are incomprehensible. The company hires an agency, the agency hasn't the vaguest idea what the Internet is about.
Quotation of Jay Chiat
Taking risks gives me energy.
Quotation of Jay Chiat
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
Quotation of Jay Chiat
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
Quotation of Jay Chiat
The team architecture means setting up an organization that helps people produce that great work in teams.
Quotation of Jay Chiat
Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.
Quotation of Jay Chiat
We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
Quotation of Jay Chiat
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.
Quotation of Jay Chiat
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
Quotation of Jay Chiat