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Robert Mcchesney QUOTES / QUOTATIONS
A far more sensible policy in this country, in my view, this wouldn't require a political revolution. It should be simply one station per owner.
Quotation of Robert Mcchesney
Also, the commercial media in a superior position, really, to any other corporate lobby, because where would people hear about commercial media or corporate media criticism, where would they hear criticism of them other than in the commercial media?
Quotation of Robert Mcchesney
And it has produced the system where a number of very large corporations and wealthy investors have made enormous amounts of money using public property, monopoly rights to public property, and haven't had to pay a penny in return for it to the American people. They get it for free.
Quotation of Robert Mcchesney
And they've got to be held accountable; our broadcasting system has to be made accountable; and unless it is, it's going to be very hard to change anything else for the better in this country.
Quotation of Robert Mcchesney
And understand that scarce spectrum is used today for example for cell phone operators, they have to pay for the airwaves they use, for their services.
Quotation of Robert Mcchesney
As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.
Quotation of Robert Mcchesney
Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.
Quotation of Robert Mcchesney
Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.
Quotation of Robert Mcchesney
Because what's going on now, and this applies mostly to television stations in the largest markets too, but TV stations basically are now the primary receivers of campaign spending.
Quotation of Robert Mcchesney
But having said that, there's also a sea change in attitude towards media.
Quotation of Robert Mcchesney
But having said that, what's happening with campaign finance reform and our political culture is devastating.
Quotation of Robert Mcchesney
If you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters.
Quotation of Robert Mcchesney
If you're running for reelection in the House of Representatives race, you know, it's very important to you that you be on fairly good terms with the local affiliates in the largest market in your area. I mean you don't want to antagonize them.
Quotation of Robert Mcchesney
Local television news, on both radio and television, is so appalling. Makes print journalism look like the greatest stuff ever written.
Quotation of Robert Mcchesney
Maybe if you and ten of your friends could pool your savings and borrow some money and actually buy some obscure station in Sonoma, and then take some chances and have some fun.
Quotation of Robert Mcchesney
Once you got the license, a chimpanzee can make money running one of these stations.
Quotation of Robert Mcchesney
One side, profits go up, they own more and more, but the diversity, interest, creativity and quality of the programming goes way down.
Quotation of Robert Mcchesney
One survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials.
Quotation of Robert Mcchesney
Our existing media system today is the direct result of government laws and subsidies that created it.
Quotation of Robert Mcchesney
So if you're thinking about changing democracy, these guys stop every effort for free spending, to eliminate TV ads.
Quotation of Robert Mcchesney
So it's a much more difficult issue to organize around, because you can't get media at all to make your case. And that's where cases tend to be made politically.
Quotation of Robert Mcchesney
So it's not like anyone can start and enter this market. There is strictly a limit on how many stations you can have.
Quotation of Robert Mcchesney
So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.
Quotation of Robert Mcchesney
So the competition isn't once you got the license, running the station; it's getting the license.
Quotation of Robert Mcchesney
So the system we have in radio and television today is the direct result of government policies that have been made in our name, in the name of the people, on our behalf, but without our informed consent.
Quotation of Robert Mcchesney
The commercial broadcasters have tremendous influence in Washington, D.C., for a couple of reasons. First, they're extremely rich and they have lots of money and they have had for a long time, so they can give money to politicians, which gets their attention.
Quotation of Robert Mcchesney
The cost of congressional and presidential campaigns has been leaping every two or four years. I think this year it will be 60 percent more than 1996; well over twice as much as in 1992 in the presidential and congressional races.
Quotation of Robert Mcchesney
The majority of this money goes to pay commercial broadcasters to run these ads, these TV spots, which are now the whole basis of campaigning.
Quotation of Robert Mcchesney
The news is often just about who's ads are running, about what the ads say, not much about what the candidates say.
Quotation of Robert Mcchesney
The number one lobby that opposes campaign finance reform in the United States is the National Association of Broadcasters.
Quotation of Robert Mcchesney
The public gets not one penny from them in return for those airwaves.
Quotation of Robert Mcchesney
The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.
Quotation of Robert Mcchesney
The whole process of getting licenses to broadcast, which took place decades ago, was done behind closed doors by powerful lobbies, and wealthy commercial interests got all the licenses with no public input, no congressional input for that matter.
Quotation of Robert Mcchesney
Well, the reason why protesting the NAB is important is that they're the primary recipients of corporate welfare.
Quotation of Robert Mcchesney
What I've found is that there is a tremendous interest in these issues, across the political spectrum, sort of left-right terms we used to describe people don't really hold here exactly.
Quotation of Robert Mcchesney
When the government allocates monopoly rights to frequency, and there are only a handful in each community, it's picking the winners in the competition.
Quotation of Robert Mcchesney
When the government picked companies and gave them monopoly rights to frequencies in San Francisco and Los Angeles and New York and Chicago, it was picking the winners of the competition; it wasn't setting the terms of the competition.
Quotation of Robert Mcchesney
Which is supposed to mean they're doing something in their broadcasting they would not do is they were simply out to maximize profit; if they were really public service institutions, not purely profit maximizing institutions.
Quotation of Robert Mcchesney
You know, a left-winger, the barrier to success if you're on the left in commercial radio is a mile and a half higher than it is if you're on the right.
Quotation of Robert Mcchesney